The 10-Day AI Challenge

Ten days. One brave task a day. Your first AI hire.

Everyone talks about AI. You have been watching from the sidelines. This fixes that. One small task a day, 15 to 20 minutes. No tech skills, no group calls, nobody watching. Ten days later, work happens without you: your inbox files itself, your Monday brief writes itself, and you check your numbers on a dashboard you built. Your first win comes 15 minutes in.

10
days, one task each
15-20
minutes a day
10
wins you can see, one a day
1
working dashboard you build
The challenge

Four phases, ten days, one hire

Every day builds on the one before. Every day ends in a win you can see with your own eyes.

Days 1-2

Setup & Chat

Get the keys, then hand your operation to AI in plain words.

  • D1 Install the app, turn on the keys
  • D2 Your operation, written up cleaner than you would
Days 3-5

Delegate & Connect

AI starts working on your real computer, with your approval.

  • D3 It builds your filing system while you watch
  • D4 Plug in your email, calendar, and drive
  • D5 Your folders fill themselves from real email
Days 6-8

Organize & Format

Learn the machine's language, then teach it yours.

  • D6 The one file format that makes AI smarter
  • D7 Install your first skills, convert a real PDF
  • D8 Build a brand brain so everything sounds like you
Days 9-10

Automate & Build

The payoff: work that happens without you.

  • D9 One weekly routine on full autopilot
  • D10 Build a real dashboard. Your capstone.
What you get

Built so you cannot get lost

This is not a video course you watch and forget. It is a guided board you work through, one day at a time.

Your challenge map

Ten days on one map. A badge for every day you finish, and a rank that climbs from Spectator to Boss. You always know where you are.

Copy-paste prompts

Every day hands you the exact words to paste into your Claude. You never stare at a blank box wondering what to type.

The Word Bank

Every term (PRD, markdown, connector, skill) explained in plain language, with why you care. Built for owners, not engineers.

Otto, your coach

A built-in helper for the moment you feel stuck. Ask Otto anything, any hour, and get an instant answer from your challenge guide.

Overachiever bonuses

Every day has an optional extra rep and a keep-practicing list, so momentum compounds instead of fading.

Lifetime access

Your pace, your schedule. Miss a week, it waits. Finish, then rerun any day on a new part of your business, forever.

Why listen to me

I am not selling theory

I run my businesses on this exact stack, every single day. My inbox files itself. My weekly briefs write themselves. The dashboards I check every morning were built the same way you will build yours on Day 10, by describing what I wanted in plain words. This challenge is not a course I researched. It is the first ten days of how I actually work, written down in order, with the scary parts sanded off.

Daniel Rivera · Daniel on Purpose

One-time price

Everything, one price

The challenge

  • All 10 days, one 15-minute task at a time, with the exact words to paste
  • Otto, your coach, and the Word Bank, there the second you get stuck
  • Your progress on any device, a badge a day, a certificate at the end
  • Lifetime access: rerun any day on a new part of your business

Plus, free with it

  • The Routine Pack. Three AI routines I run every week (Monday briefing, inbox triage, grant watch), ready to paste.
  • The Owner's AI Toolkit. 40 copy-and-paste prompts for the jobs owners repeat every week.
  • The AI Prompt Library. 30 more ready-to-use prompts for content, sales and planning.
  • 30 days of email help. Stuck on a step? Email us and get an answer within 2 business days.
All of it, one time
Two guarantees, zero risk

1. Any reason, 14 days. Not for you? Email us within 14 days and we refund every dollar. No questions.

2. The Do-The-Work Guarantee, 30 days. Finish all 10 days. If you do not have at least one routine running on its own, email us within 30 days of purchase. You get every dollar back and you keep the bonuses.

No hidden costs: one payment to us, plus about $20 a month to Claude (not to us) for the AI itself. No other tools to buy, no upsells hiding inside the days.

Straight answers

Questions owners actually ask

I am not technical at all. Is this really for me?
It was built for you specifically. Every term is explained in plain language before you meet it, every task hands you the exact words to copy and paste, and the built-in Coach is there the second you feel stuck. If you can send an email, you can finish this challenge.
How much time does it take?
One task a day, about 15 to 20 minutes. The last day runs a little longer because you will not want to stop steering the dashboard you are building. Ten days total, or spread it out however life allows. It is fully self-paced.
What if I fall behind?
Nothing happens, because there is no schedule to fall behind on. Nobody is waiting, there are no live calls, and the challenge sits exactly where you left it. Miss a week, come back, do the next task. Lifetime access means the challenge never expires on you.
What do I actually walk away with?
Real, working things, not knowledge: a written plan of your operation, a filing system Claude built that fills itself from your email, your accounts connected, a brand file that makes everything sound like you, a weekly routine on autopilot, and a working dashboard you built on Day 10. A small AI office with your name on it.
What does it cost beyond the challenge?
One thing: Claude Pro, about $20 a month, starting Day 1. Everything else you touch in the challenge is free. No other tools to buy, no upsell hiding inside the days.
Why pay for this when YouTube is free?
YouTube is ten thousand hours of watching other people use AI on THEIR business, in no particular order, with no way to know what matters. This is ten days of doing it on YOURS, in the right order, with the exact words to paste, a Coach for when you get stuck, and a finish line. You are not paying for information. You are paying for sequence, and for actually finishing.
Will this work for my kind of business?
Yes, because nothing in it is generic. Day 2 starts by building the plan from YOUR operation, in your own words. Your filing system comes from your plan, your folders fill from your email, the brand file sounds like you, and the dashboard shows your numbers. The challenge is the method; every deliverable is yours by design.
What is the refund policy?
Two guarantees. Any reason within 14 days: email us for a full refund. And if you finish all 10 days and do not have at least one routine running on its own, email us within 30 days of purchase: full refund, and you keep the bonuses.
Do I get help if I get stuck?
Yes. Otto, the coach inside the challenge, answers the common questions instantly, any hour. For anything else, you get 30 days of email help: write to us and you will have an answer within 2 business days.
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